Hello, Stranger.
I’m Felipe Galiano.


Creative Director by day, billionaire playboy by night.
(kind of...)
Here's a portfolio with a work-to-fluff ratio of 9 to 1.
Scroll on!


 



Everyone loves an underdog.
So let’s start with a classic story of David vs. Goliath.

Tiny little ketchup brand.
Tiny little budget.
We had to go around the system to compete with You-Know-Who*. 
*Heinz




Alright, kicking this off with an unknown brand is scary, but not as scary as what comes next.

How about a super-cute-simple-insight-driven campaign? Click play to see why there’s so many hyphens.







We also did this digital billboard that matches the time of day.

Considering it's my portfolio, is it overly biased to say this is very cool? 🧐





A letter to my younger self:
We made it, we got paid to play video games at work.

Fortnite Hellmann's

A world where everything can be eaten with mayo.

Change the game.
Eat the game.




“The brand wants to have an impact on culture.”
(Every strategist in every presentation, ever)

Here’s when we hit the top 20 on the MTV chart, reached #1 on TikTok and #8 on Spotify with a HipHop track.

For Nike?

Nope.

Milka.

Yeap, we made the 120-year-old lilac chocolate
look cool for the Gen Z.
#NeverTooLate
🐄 💜 😎





🚨  🚨  Breaking News  🚨  🚨

Brazilian creative spotted wearing shorts and flip-flops while working on a luxury campaign. 

Fashion Police seek tips to locate the suspect.

“First ever AI-powered fashion collection at the Africa Fashion Week London”







On a highly delusional mission to make the world 0.0001% better, I’m Robin Hooding my way through projects like this.

The Good Vibes Threads.





Why does everyone who has lived in Japan always have to brag about it?
🇯🇵 🍣

It was pretty cool, though.

But not as cool as launching YouTube Music with a Japanese rock band, spreading fan messages across the city.

"Fan tweets about Suchmos’ new album appeared on outdoor ads in Tokyo"







 Then there’s this interactive music festival with a pretty Nike-y goal:  you gotta run to unlock the artists on the stage.





Prepare the tissues, you're entering the cry zone.
🥹 💧 🥹 💧 🥹  

To create an Easter egg hunt for everyone,
we included those who normally miss out on the fun.




Let’s wrap this up.

This is a story celebrating single parents' resilience and dedication. 

Thanks, Mama. That’s for you.
🙏🏼




That’s all folks, don’t forget to subscribe.

 
Need more info?
Don’t be a stranger, just get in touch.

Click on the red phone below for my bio, and an unnecessarily large profile picture.