Hello, Stranger.
I’m Felipe Galiano.


Creative Director by day, billionaire playboy by night.
(kind of...)
Here's a portfolio with a work-to-fluff ratio of 9 to 1.
Scroll on!

 



Everyone loves an underdog.
So let’s start with a classic story of David vs. Goliath.

When working for a tiny little ketchup brand with a tiny little budget, we have to go “around” the system to make an impact in a world dominated by You-Know-Who*.
*Heinz




Alright, kicking this off with an unknown brand is scary, but not as scary as what comes next.

How about a super-cute-simple-insight-driven campaign? Click play to see why there’s so many hyphens.







We also did this digital billboard that matches the time of day.

Considering it's my portfolio, is it overly biased to say this is very cool? 🧐





A letter to my younger self:
We made it, we got paid to play video games at work.

Fortnite Hellmann's

A world where everything can be eaten with mayo.

Change the game.
Eat the game.




“The brand wants to have an impact on culture.”
(Every strategist in every presentation, ever)

Here’s when we hit the top 20 on the MTV chart, reached #1 on TikTok and #8 on Spotify with a HipHop track.

For Nike?

Nope.

Milka.

Yeap, we made the 120-year-old lilac chocolate
look cool for the Gen Z.
#NeverTooLate
🐄 💜 😎





How ridiculous that someone usually in beach shorts and flip flops (me) had this idea to launch Meta AI.

The first ever fashion collection powered by AI.





We also launched a major social-first campaign featuring top creators from Africa.










On a highly delusional mission to make the world 0.0001% better, I’m Robin Hooding my way through projects like this.

The Good Vibes Threads.





Why does everyone who has lived in Japan always have to brag about it?
🇯🇵 🍣

It was pretty cool, though.

But not as cool as the work we did for YouTube Music.




That awkward moment when our social media stickers hit 12 million uses in just the first two weeks, only in Japan. 

Party time!








An interactive music festival with a pretty Nike-y goal:  you gotta run to unlock the artists on the stage.






How about some car porn?
(Liebe Deutsche, das ist für euch.)
An interactive experience in which players drive the same car through major cities around the world really, really fast.



Prepare the tissues, you're entering the cry zone.
🥹 🚨 🥹 🚨 🥹

To create an Easter egg hunt for everyone,
we included those who normally miss out on the fun.




“We need the campaign to be on social media!”

Copy that!

With Google Maps, we created an online game so that anyone could join our egg hunt.

Spoiler alert: Pokemon.





Let’s wrap this up.

In 2024, we've created a story celebrating single parents' resilience and dedication.

Thanks, Mama. That’s for you.
🙏🏼




That’s all folks, don’t forget to subscribe.

 
Need more info?
Don’t be a stranger, just get in touch.

Click on the red phone below for my bio, and an unnecessarily large profile picture.