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Hello, Stranger.
I’m Felipe Galiano.

Blablabla

I’m Felipe Galiano.

Creative Director by day, billionaire playboy by night.
(wannabe)
Text Change Example
 
Here's a portfolio with 99% work and 1% bullsh*t.
Scroll on!


 
Everyone loves an underdog.
So let’s start with a classic story of David vs. Goliath.

When working for a tiny little ketchup brand with a tiny little budget, we have to go “around” the system to make an impact in a world dominated by You-Know-Who*.
*Heinz




Alright, kicking this off with an unknown brand is scary, but not as scary as what comes next.

How about a super-cute-simple-insight-driven campaign? Click play to see why there’s so many hyphens.







We also did this digital billboard that matches the time of day.

Considering it's my portfolio, is it overly biased to say this is very cool? 🧐





A letter to my younger self:
We made it, we got paid to play video games at work.

Fortnite Hellmann's

A world where everything can be eaten with mayo.

Change the game.
Eat the game.



 





“The brand wants to have an impact on culture.”
(Every strategist in every presentation, ever)

Here’s when we hit the top 20 on the MTV chart, reached #1 on TikTok and #8 on Spotify with a HipHop track.

For Nike?

Nope.

Milka.

Yeap, we made the 120-year-old lilac chocolate
look cool for the Gen Z.
#NeverTooLate
🐄 💜 😎





Every portfolio should have at least one campaign with celebrities staring at nothing. Bonus points for including a deep manifesto voiceover.

Check ✔️






Why does everyone who has lived in Japan always have to brag about it?
🇯🇵 🍣 

It was pretty cool, though.

But not as cool as the work we did for YouTube Music, where we spread thousands of user-generated posters all over Tokyo...




... and many fun projects for Nike.





Like this interactive music festival with a pretty Nike-y goal:  you gotta run to unlock the artists on the stage.





How about some car porn?
(Liebe Deutsche, das ist für euch.)
Briefing:
The car looks exactly the same worldwide.

Idea:
We did exactly what the briefing said.

Client:
“Genius!”

An interactive experience in which players drive the same car through major cities around the world really, really fast.



Roses are red.

Is print dead?

Look, one’s ahead.

Prepare the tissues, you're entering the cry zone.
🥹 🚨 🥹 🚨 🥹  

To create an Easter egg hunt for everyone,
we included those who normally miss out on the fun.




“Make the campaign also digital”.

Roger that.

With Google Maps, we created an online game so that anyone could join our egg hunt.

Spoiler alert: Pokemon.




Let’s wrap this up.

In 2024, we've created a story celebrating single parents' resilience and dedication. 

Thanks, Mama. That’s for you.
🙏🏼




That’s all folks, don’t forget to subscribe.

 
Need more info?
Don’t be a stranger, just get in touch.

Click on the red phone below for my bio, and an unnecessarily large profile picture.